If your company is implemeting advanced new business processes and looking to generate revenue from it (all this by the end of the next fiscal quarter), contact ReveStar and we’ll hook you up with the marketing automation Jedi Knight.

Ryan Vong – Marketo Jedi Knight. is a post from: ReveStar

Our assessment is broken down into 8 steps:

1. Survey the IT Landscape. Is your website using best practices in SEO and mobile enhancements? Which marketing automation tool set is in place, and how often has it been modified to produce lead conversions against quarterly objectives? What CRM is in place, and how are you reporting on this data? Are your marketing and sales departments aligned on key processes and deliverables?

2. Determine Your Goals. ReveStar will work with you to determine your ultimate destination – - and we’ll need input from you on factors such as the Team stakeholders, how scoring and prospects behaviors can enhance lead conversions and marketing strategies.

3. Project Tasks. Based on the first two steps, ReveStar will suggest (which you will refine as necessary) the key project tasks, including administrative tasks, system set up, data migration, and an asset strategy.

4. Roles & Permissions. ReveStar will document a list of user roles and permissions. Who creates forms, approves emails, and landing pages? How are campaigns managed and associated leads tracked through the MQL/SQL process?

5. Lead Lifecycle. ReveStar will provide attributes to the various visitors, prospects, sales or marketing qualified leads, and opportunities (both won and lost).

6. Scoring. ReveStar will check with the various teams and business units to determine their scoring criteria model – - usually different teams have different models!

7. KPIs. ReveStar will evaluate what you are striving for in terms of key performance indicators – - landing page conversion, marketing dollars per success, or what not.

8. Forms Analysis. What forms have been migrated? What forms or assets need to be updated, enriched and modified to meet your future marketing campaigns and goals?

With these assessments completed, you should have the information necessary to build out marketing automation programs that are cost-effective and generate returns that exceed your goals and expectations.

Obtain an Assessment is a post from: ReveStar

While there are certainly very valuable best practices – - particularly the more advanced work like lead nurturing processes and analytics – - the term tends to be a vague collection rather than specific, actionable ideas. ReveStar therefore recommends that you take the concepts of “best practices” and apply them in such a way that allows them to become “what works.”

More often than not, best practices are business processes which are developed to solve prior issues, but sometimes these processes don’t translate well from company to company.

As such, “what works” is using prior solutions but in a way that varies from company to company – focusing on how it should work looking forward. Of course, “what works” uses solutions for existing problems and expands on “best practices.” However, in the age of very fast innovation, what worked for a prior customer, whether in the form of data cleansing, integration with SFDC and/or lead scoring, may be different from what works for you.

Here are some examples:

By using “what works”, you stay ahead of your competitors by truly coming up with innovative uses of your marketing automation tool sets. Using “what works” will allow you to reinvent your industry, leading you to a more lucrative future.

Marketing Automation is a Spectacular Tool is a post from: ReveStar

ReveStar is proud to have on its staff both Patricia Pouncey, a certified Marketo Technical Consultant, and George Jaquette, a technical consultant and former senior vice president at Marketo for engineering and product development.

Between Patricia’s experience at client sites and George’s experience leading the development team for the entire Marketo product suite, you can be assured that ReveStar can implement the most advanced product feature sets – - leading to higher revenue for you. And of course, you and your staff will learn some of the best advanced features along the way!

Below are a few advance features that we find are always implemented:

1. Early Stage Buyer Activity Flow: dynamic list defined by specific filter criteria, targeted segments and naming conventions for lists and assets in Marketo (such as Visited resources web page or blog).
2. Late Stage Buyer Activity Flow: same as above but visits pricing page or fills out “Trial Request form”.
3. List Layering: List layer gives you leverage. Make one smart list of filters describing a set of actions. Call that list in another smart list that IDs a core segment. Then make a second Smart List calling out the first list.
4. Creating forms with progressive profiling: Navigate to your tagging program. Create a new form: Content Request Form. Add and edit fields (email address, first name, last name, company name, industry, number of employees). Make required. Add a pick list of values. Use progressive profiling. Capture lead sources and make hidden on form. This will also prepopulate data for those revisiting prospects.
5. Control + Find (Ctrl F): Allows you to find specific fields in the drop down right menu.
6. Remember to edit your meta data on each landing page after you have cloned it to ensure you have the right meta data on each landing page.
7. If you happen to have the Professional Version of SFDC connected to your Marketo instance, please remember that API call-out limits are set to 6500 as a default in SFDC – whereas Marketo needs 7500. If you are having sync issues or notice that your sync breaks on larger jobs, contact your SFDC rep to get this increased.

Mad Skills at ReveStar is a post from: ReveStar

Our focus is on Marketo consulting. We have six general principles that drive the “why” and “how” of ReveStar:

• Marketo is without a doubt a spectacular product – and useful for driving revenue in multiple ways. The ROI on Marketo implementations is well worth the dollars (or Euros) spent.
• What is not well known is that Marketo proficiency is a time consuming process – - trying to learn Marketo in two days of training is challenging. ReveStar is up to speed already, and can begin the SFDC integration or designing your campaign on day one. (We’re also SFDC specialists, and can assist with any integration issues between the two apps.)
• The richness of the Marketo tool, from lead gen to lead nurturing to RCA – - and the associated SFDC integration issues – - can lead to stalled or even failed implementations. Marketing automation specialists get pulled in multiple directions, or change jobs, or get transferred to other departments. The campaign goes on the back burner, with severe consequences to the revenue stream.
• Certain Marketo implementations require extraordinary service – - for example, on-site training or consulting – - so that ReveStar can function as a team member and interact in real time with your staff.
• Certain implementations and campaigns can be done on a remote basis – - for example, when your marketing department is still refining the messaging, the campaign can be planned and constructed in the background, in parallel with the creation of the content. This approach can save money.
• Certain implementations can be done on a fixed price basis – - for example, where it appears that there is a definitive start, middle, and end to a campaign. A fixed bid can be favored by a CFO, who has her own metrics to watch.

As you can imagine, we are committed to your success. If the foregoing rationales for “why ReveStar” resonate with you, please contact us; we would be delighted to assist!

Why ReveStar is Different is a post from: ReveStar

1. Identify Their Pain Points: Before you contact your prospects, it is essential to understand their pain points. And you need to know your prospect well. For example, things that worry a CMO would be very different from a VP of Sales. Tailor your message to your audience and you will be more effective.

2. Hit your Target: Now that you know your prospect’s key areas of interest, engage them with conversations geared towards how you can solve their challenges and issues. They know there’s a problem… they want to listen to you only if you have a solution. Be their partner in helping them achieve their goals and finding ROI within their marketing plans.

3. Personalize: Prospects today are looking for relevant information. No one has the time or interest for general content. Your goal should be to pass on timely, relevant, value adding content to your prospects. Personalize your interaction to the highest degree possible, and get the maximum level of engagement from your prospects and current opportunities.

4. Identify What Works; Change What Doesn’t: The success of your B2B relationships depends on how you adapt your marketing strategies to your prospect’s behavior. Study the results of your marketing efforts and incorporate changes accordingly. For example, if some prospects constantly ignore your e-mails, try a different subject header that may engage them enough to open the email.

5. Keep it Short – Keep it Simple: Your prospects shouldn’t wade through pages of text before they find something of use to them. Keep your content short and concise. If you send white papers as a call to action, follow this up with links to other relevant articles – - or better still, post short blog topics that would be of interest to your prospects. Accomplishing all of the above should advance your lead and demand generation capabilities, as well as delivering information that can help with your marketing initiatives and goals.

Five Ways to Improve Your B2B Marketing is a post from: ReveStar

ReveStar’s services includes the following:

Advanced Campaign Capability

Several service enhancements give marketers the power to execute a broad range of sophisticated campaigns without compromising intuitive simplicity. These include the following:

• Dynamic content creation within a single message to better target various segments of a marketing list with the most relevant information for that segment
• Progressive Profiling rules that serve up registration forms dynamically based on what is already known about the registrant.
• Search Engine Optimization of campaign forms and landing pages by including the appropriate SEO meta information and source tracking codes right from within Act-On.

ROI Reporting and Analysis

The integration of data from your website combined with data from various sales force automation systems provides the following capabilities:

• Revenue performance reports that track return on investment for campaigns.
• Lead and Opportunity performance reports that measure the lead generation and downstream opportunity creation from campaigns, thereby tying marketing activities directly with sales opportunity creation.
• Campaign performance reports that enable the comparison of various campaigns to help optimize the return on marketing expense.

In addition, these services also provide inbound marketing features that allow marketers to gauge their web facing properties (website, blog, Facebook page, Twitter streams and other social media channels) and optimize them for effectiveness. ReveStar can partner with its clients to provide higher returns on marketing automation investments. To learn more, please visit ReveStar at www.revestar.com.

About ReveStar

ReveStar was founded to promote lead generation and develop revenue to ensure Marketing is not a cost center, but a revenue producing department. ReveStar is about educating and engaging your prospects and customers. We believe that a targeted lead generation process, executed consistently, will bring you a true competitive advantage.

ReveStar provides you with marketing automation experience that ensures you stay in front of the technology changes in the marketplace and allows you to capture the most revenue possible. We offer decades of Silicon Valley marketing management experience, and an unsurpassed passion for service that allows you to meet you quarterly objectives.

ReveStar specializes in the use of a marketing automation tools which are tightly integrated for superlative results when used with your overall strategic objectives. We offer a range of comprehensive revenue-generating service programs to fit your needs. These services are designed to implement an end-to-end marketing strategy to compliment your existing process. For more information please visit us at www.revestar.com

ReveStar Steps Up Pace of Online Marketing Automation Innovation is a post from: ReveStar